In the US, Miss U 2011 is the least watched in history

Celebrating its 60th edition, Miss Universe 2011 was watched by less Americans than even in history. the 2011 Miss Universe Pageant drew a 1.6 adults 18-49 18-49 rating, down 16% vs. last year and its lowest rated show ever. NBC placed 2nd among the American tv networks, behind ABC.
Months earlier, the Miss USA pageant celebrated high ratings thanks to much appreciated (and needed) innovations and a well-produced event. Miss Universe did not follow its pattern, as expected by pageant fans from around the globe, and suffered with a tremendous lack of interest from the general US public.
Source: TV by Numbers